Big Tobacco’s use of social media to drum up opposition to proposed New York City Council legislation is short on facts.
A Facebook ad and suggested post link to a website sponsored by R.J. Reynolds Tobacco Company that states NYC’s Mayor and City Council are considering increasing tobacco taxes. R.J. Reynolds also joined forces with Philip Morris USA and Lorillard Tobacco Company to fund another website that claims Mayor Bloomberg plans to “further increase cigarette prices.” This is patently not true.
One of the three bills before City Council will curtail illegal and discounted tobacco products and support retailers who comply with the law and sell a pack of cigarettes for a minimum price of $10.50 per pack. No tax increase is proposed. As part of a comprehensive tobacco control policy, keeping cheap tobacco out of the NYC market can deter youth from smoking.
Suggested Facebook post
Big Tobacco has big pockets and will spare no expense to try to defeat proposed legislation that is meant to protect our youth from being targeted to use an addictive, deadly product.
Don’t be fooled by their social media and websites. To the tobacco industry, our kids represent a future generation of smokers and their future profit.
Ten years ago today, New York State passed the expanded Clean Indoor Air Act making all bars, restaurants and bowling alleys smoke-free. Thanks to this groundbreaking legislation, New Yorkers all across our State could enjoy a smoke-free night out with family or friends. Also, hospitality workers who had been forced to breathe in secondhand smoke during each shift could now go to work without endangering their health.
Tobacco is the only consumer product in the United States, which, if used as directed, can kill you and those around you. Buyer beware.
Warning labels are necessary to inform smokers and potential smokers about the dangers of smoking. But text-only warning labels on cigarette packs do not convey information effectively. Back in 2007, the Institute of Medicine issued a comprehensive report (Growing Up Tobacco-Free: Preventing Nicotine Addiction in Children and Youth) that concluded the current warnings—unchanged since 1987—had become “unnoticed and stale” and “failed to convey relevant information in an effective way.”
We applaud Governor Cuomo for recently signing a law banning smoking in outdoor playgrounds from sunrise to sunset. New York City’s parks and playgrounds have been smoke-free since 2011. Now children across the State can breathe easy while they’re playing on jungle gyms, slides and swings.
Our Guest Blogger today is Dr. Cheryl Healton, Dean of Global Public Health at NYU and Professor of Public Policy at the Robert F. Wagner School of Public Service. She weighs in on the proposed legislation to raise the minimum legal sale age for tobacco and related products from 18 to 21:
Each year in the US, 425,000 young people start to smoke. Of these, an estimated one- third will ultimately die from a tobacco-related cause. For the most recent year on which we have data, 44.7 percent of high schools students had at least tried a cigarette and over 18 percent were already current tobacco users.
Despite the good news that youth smoking has declined sharply since 1998, the mix of tobacco products used has broadened considerably and now includes small cigars (many of which are flavored with candy-like additives )–and in 2011, nearly one in five twelfth graders reported using them.