NYC Youth ‘Kick Butts’

kick butts dayHundreds of youth in the five boroughs took a stand against tobacco on the 19th annual Kick Butts Day, March 19, 2014. Kick Butts day is a national day of activism that empowers youth to speak out against Big Tobacco.

Our Manhattan team and the YM & YWHA of Washington Heights & Inwood opened a kiosk on Nagle Avenue in Washington Heights to provide information on the effects of tobacco marking on youth. We showed our video

Tiffany Rivera of the Manhattan Smoke-Free Partnership with Manhattan youth

Tiffany Rivera of the Manhattan Smoke-Free Partnership with Manhattan youth

“Through Our Eyes: NYC Youth on Tobacco Marketing‬”, and youth tobacco control advocates talked with their peers about how tobacco marketing can cause kids to start and continue to use tobacco products.

Our Brooklyn team along with our partner, the Chinese-American Planning Council (CPC)-Brooklyn Branch, launched a new video whose hero, “Smoke-Free Brock Li”, shows how tobacco negatively impacts health. The CPC-Brooklyn Branch and our Brooklyn team developed the concept for the video with input from over 200 students in the 3rd, 4th, and 5th grades from six public schools.

Bronx youth and the tobacco marketing she sees on her way to school.

Bronx youth and the tobacco marketing she sees on her way to school.

Our Bronx team hit the streets of the Bronx with over 30 youth from Truman High School, SoBRO, the Girl Scouts, and the Bronx Student Advisory Council to survey the rampant tobacco marketing they encounter each day walking in their neighborhoods of Clason Point, Soundview, Baychester, and West Farms. Using the hashtag, #BXKICKBUTTS, youth shared their findings on social media to raise awareness and show their peers how Big Tobacco targets them.

Our Queens team led an event at the Boys Club of NY Abbe Clubhouse in Flushing during which youth from the organization signed an open letter to let the tobacco industry know that they’ve seen enough tobacco marketing in their community. “Smoking kills and we’ve

Our Queens team and the Boys Club of NY Abbe Clubhouse in Flushing

Our Queens team and the Boys Club of NY Abbe Clubhouse in Flushing.

got to protect kids from the cause,” said Gregory Fleury, Teen Director at the Boys Club of NY Abbe Clubhouse in Flushing. He continued, “Kids think smoking is okay since they see tobacco marketing every day in stores that we go to, but we want to change that.”

Staten Island Reality Check at Curtis High School

Staten Island Reality Check at Curtis High School.

The Staten Island Smoke-Free Partnership joined Staten Island Reality Check, Staten Island Heart Association Youth Board, and other community partners at a meeting at Curtis High School during which students urged their peers to stay tobacco-free and become tobacco control advocates. Sonya Reyes, the Student Organization President, welcomed Reality Check to her school and encouraged students to take center stage in the fight against tobacco.

Partners in the NYC LGBT Smoke-Free Initiative on the first LGBT Kick Butts Day in NYC.

Partners in the NYC LGBT Smoke-Free Initiative on the first LGBT Kick Butts Day in NYC.

Lesbian, gay, bisexual, and transgender (LGBT) youth from all five boroughs joined fifteen LGBT health and community-based organizations at The LGBT Community Center (The Center) for the first LGBT Kick Butts Day in New York City. We marked the occasion by publicly launching the NYC LGBT Smoke-Free Initiative.

City Council Member Rosie Mendez (D-District 2) said, “I support the NYC LGBT Smoke-Free Initiative and its efforts to reduce the smoking rates among the LGBT

City Council Member Rosie Mendez speaking to LGBT youth.

City Council Member Rosie Mendez speaking to LGBT youth.

community while simultaneously decreasing the risk of heart disease. Furthermore, I strongly support any effort that would curb the smoking rate for LGBT youths which studies have proven, have a higher percentage of smokers due to additional stressors in their lives.”

We applaud the next generation of youth advocates who took a stand against Big Tobacco on Kick Butts Day and encourage them to continue fighting for their healthy futures.