While we’ve made great strides in reducing the overall smoking rate in New York City, smoking remains a big problem in Asian communities. A New York Times article pointed out that tobacco smoking is still a “way of life” in the heart of the City’s Asian communities.
A study published in Health Promotion Practice showed that high smoking rates in New York City’s Asian communities have persisted since 2012, especially among men. Smoking rates were particularly high (40.1%) among Chinese men living in the Sunset Park neighborhood of Brooklyn.
To address this disparity, our Brooklyn team and their community partner, the Chinese American Planning Council–the Brooklyn Branch (CPC-Brooklyn) designed a public service ad campaign targeting Chinese (Mandarin)-speaking men to advocate for smoke-free housing in a culturally relevant and pertinent way. We’re pleased to announce that the campaign will run in issues of Epoch Times, Sing Tao, and World Journal this week.
According to the CPC-Brooklyn, a child’s future is the foremost priority for many Chinese parents. Therefore, in the campaign, we contrast two Chinese homes, each with different futures for the child.