New Media Campaign Targets the Chinese Community

(Left to Right): Lenny Cheng and Wai Yee Chen (CPC-Brooklyn), former NYC Council Member Sara Gonzalez, Edric Robinson (our BK team) and Eunice Huang (CPC-Brooklyn).

(Left to Right): Lenny Cheng and Wai Yee Chen (CPC-Brooklyn), former NYC Council Member Sara Gonzalez, Edric Robinson (our BK team) and Eunice Huang (CPC-Brooklyn).

While we’ve made great strides in reducing the overall smoking rate in New York City, smoking remains a big problem in Asian communities. A New York Times article pointed out that tobacco smoking is still a “way of life” in the heart of the City’s Asian communities.

A study published in Health Promotion Practice showed that high smoking rates in New York City’s Asian communities have persisted since 2012, especially among men. Smoking rates were particularly high (40.1%) among Chinese men living in the Sunset Park neighborhood of Brooklyn.

To address this disparity, our Brooklyn team and their community partner, the Chinese American Planning Council–the Brooklyn Branch (CPC-Brooklyn) designed a public service ad campaign targeting Chinese (Mandarin)-speaking men to advocate for smoke-free housing in a culturally relevant and pertinent way.  We’re pleased to announce that the campaign will run in issues of Epoch Times, Sing Tao, and World Journal this week.

Chinese adAccording to the CPC-Brooklyn, a child’s future is the foremost priority for many Chinese parents. Therefore, in the campaign, we contrast two Chinese homes, each with different futures for the child.

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Seeing is Believing

Marie Wilkins sharing her story next to the Smoker's Body

Marie Wilkins sharing her story next to the Smoker’s Body

November 21, 2013 marked the American Cancer Society’s 38th annual Great American Smokeout, a day to encourage smokers to quit.  This year, the NYC Coalition partnered with the American Cancer Society (ACS) and the American Cancer Society Cancer Action Network (ACS CAN) held an event to celebrate the occasion at BODY WORLDS: Pulse, an exhibition that displays preserved human bodies and reveals inner anatomical structures.  Throughout November 2013, BODY WORLDS will have a free display in the main lobby of the lungs of a smoker and non-smoker side-by-side.

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How Electronic Cigarettes Work

Infographic: Electronic cigarettes vaporize a flavored nicotine liquid to produce vapor resembling smoke.


Are E-Cigarettes Nicotine Starter Kits?

NICOTINEThe Centers for Disease Control & Prevention recently announced that the number of youth who have tried e-cigarettes doubled between 2011 and 2012.  And one-tenth of high school students who admitted to using e-cigarettes currently also smoke traditional cigarettes.

Is this just the beginning?  Will e-cigarettes just lead more kids to pick up a cigarette?  Will we then see an increase in youth smoking rates next year? Given these new numbers, I’m concerned that e-cigarettes will only serve as nicotine starter kits for our youth.

Sold in dozens of candy and fruit flavors that appeal to kids, e-cigarettes are now available in most convenience stores.  Retailers don’t need a license to sell them, and they are considerable cheaper than traditional cigarettes.

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A Clouded View

FelipeWe’ve met many teenagers who support our work and understand nicotine addiction.  Felipe Fernandez, a 19-year old smoker, talked with members of the NYC Coalition and feels strongly that we need to do everything we can to keep cigarettes away from kids.

Felipe and other high school students across New York City produced, A CLOUDED VIEW, a short film on teen smoking.  In the film, Felipe explains why he thinks kids smoke:

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New Infographic on the History of Smoking

Here’s a new infographic on the history of smoking.

By 1971, restrictions on public smoking began to appear. At the turn of the century, the UK banned smoking ads.

If City Council passes the proposed tobacco control legislation, New York City will become the first in the nation to keep tobacco products out of sight in retail stores and raise the minimum smoking age to 21.

Make Every Day World No Tobacco Day

WNTDMay 31, 2013.  Today is World No Tobacco Day.

The message from the World Health Organization to governments around the globe is to ban  tobacco advertising, promotion and sponsorship. That’s to try and prevent children from taking up smoking and to encourage smokers to quit. Tobacco kills nearly six million people every year, and the numbers are only expected to rise.

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