New Restrictions on Tobacco Coupons and Discounts in NYC

0d577c4Our guest blogger is Harlan Juster, PhD.,Director, Bureau of Tobacco Control, New York State Department of Health.

Welcome from Albany.

Recently, New York City made great progress moving tobacco control forward becoming the most significant community in the nation to place restrictions on discounts and coupons for tobacco products and setting a significant “price floor.” These restrictions combine to offset the tobacco industry’s strategy of undermining high prices for tobacco products, one of the most powerful interventions we have in tobacco control. While the tobacco industry initially sued the city, the new law was upheld and the industry chose not to appeal the outcome.  Thus, restrictions on coupons and discounts went into effect on August 1st while the price floor regulation was not challenged and went into effect earlier in the year.

This is a very positive outcome for New York City and for tobacco control in general.  It bodes well for our state which has the highest tax in the nation, comprehensive clean indoor air legislation, and an evidence-based tobacco control program.  Point of sale policy initiatives, like those passed in New York City are the next logical step as we continue to push hard to reduce the influence of the tobacco industry on youth initiation and adult cessation.

Thanks to our New York City contractors and contractors across the state for all the good work they do to reduce the impact of tobacco industry promotion and marketing, and protect the health and well-being of all New Yorkers.